Membership Site Pricing Model (1 mo vs 1 yr)

[JasonVanOrden]

Hello everyone.

I'm currently working on a membership site. I'm deciding what subscription models to offer.

I know I want to offer a 1-month recurring subscription. I also want to offer one other subscription option that gives a discount for paying for a several months in advance.

Do any of you have experience with testing 3-month, 6-month or 1-year subscription models? Does one work better than another?

Thanks,

Jason
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Internet Business Mastery
A podcast discussing how to prosper in your internet
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[DaveRyan]

Hey Jason,

I've done *some* testing with it...not extensive enough to draw major conclusions.

BUT, when i did it ran the 1 year subscription at a discounted price. 6 month at a smaller of a discount.

And then 1 month was the highest.

It DID convert more traffic tell you the truth than how I had it set up before.

But here's the deal...I didn't advertise it as a monthly subscription. It was advertised as a 1-year membership. SO when they got the option to pay less and "Test-drive" things for a month a lot joined that wouldn't of otherwise.

It also allowed for a solid No-Refund policy which is against most rules...but essentially it got people to join at the 1 month rate just to see if they liked the site.

Then when they where in love with it they just ended up paying more than they should of.

Then I should note: on the 2nd membership offer they received they all jumped at the 1 year option instead.

But do your own testing, there's really no way to tell in a market without testing.

Dave Ryan

Make sense?