Smash Hit? or Trash It?

[Scott Prock]

After reading through Bencivenga Bullets I thought about looking through some ads in magazines and trade journals I subscribe to. The idea was to see if I could spot the good ones and the bad ones.

I thought it would be interesting to bring it here for discussion.

I found this add from a Direct-Mail copywriter, and it didn't seem to have any of the points that I have been reading about, or perhaps it does and I don't quite understand yet.

=== the add ===

Copy and IDEAS that
GENERATE $-MILLIONS!
Let America's Leading
Direct-Mail Copywriter
Create Your Next
"Million-Dollar" Control

Its a fact! We've toppled more controls ... and made
more money for clients than anyone else in the industry.
May we do the same for you?
Call Now for a free 15-minute Phone Consultation.

===

The add had a short testimonial under the body, and some other graphical elements along with a box in the right corner with a bullet list of the types of industries they have written for.

I know I'm just learning this stuff, but shouldn't this add have more sizzle if they want me to trust they can write good copy?
_________________
The Powerseller Report
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