How Many Clicks?

[Roosevelt Cooper]

I'm just curious, if you are starting a new market and you create a new key word for pay per click advertising, how many clicks will you allow your ad to receive before you evaluate whether changes need to made? So, for instance, let's say you are selling an info product for how to improve your pool game. You bid on the term "learn pool" and you start getting clicks. How many clicks will you allow that ad to receive before you start looking at how much you are paying per click and how much money you are making in sales?
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Roosevelt Cooper

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[Stephen Davies]

Roosevelt,

Good question.

I don't see a link to your website, so it's hard for me to give you a good critique.

I will say that 1-2% is good in terms of conversion rate for sales, but for simple click, it might be different.

Something you might do to help with your conversions is to offer something free in exchange for your visitors email address.

Listen, you could get a 1% clickthrough rate on your ads, but if you're not getting anyone's email adress then your efforts are nothing but futile.

Without this you're jumping through too many hoops. You're constantly in need of fresh bodies (visitors).

Let's say that you have 100 clickthroughs to your website and you get only two sales... this is considered pretyy good (2%).

Now, if you are able to capture 20% of your clickthrough visitor's email addresses by offering something for free.... this is where it gets really good.

Now you have a second, third, fourth chance to sell to 20% of your visitors.

As long as you don't get a plethora of unsubscribes, your list will grow.

Without doing this you more than likely will never see these folks ever again and likewise, they'll never see your site ever again.

Sorry I can't answer your question directly... I know this went way off topic, but felt a need to make this point.

If you would like me to be more specific, shoot me a PM and I'll take a closer look at your strategy.

Thanks!
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Warm regards,

Stephen Davies
http://copywritersinstitute.com
Unlock The Power Of Persuasion Within You!

[rory]

Hi Roosevelt,

I totall agree with what Stephen is saying. If you have a squeeze page and capture peoples email addresses then you can sell to them over and over again.

Hope this helps
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