| View previous topic :: View next topic |
| Author |
Message |
Mal Keenan
Contributor
Joined: 13 Dec 2004
Posts: 13
|
 Posted: Tue Dec 14, 2004 6:48 pm Post subject: |
 |
|
Hi Derrick
For instance if I had a short opt in form and then decided to go for a much longer one with a lot more details, book cover etc. I test them and find that the detailed one pulls much greater results. I then start from there.
Then of course I would work from there with smaller changes to improve even more. I may be wrong here but I don' see anything wrong with going that way. Is there?
| DerrickP wrote: | I think small changes is still best. Unless you are 100% sure a major change(s) will improve that much.
If you do make major changes how will you know which change caused the increase in sales? <- Im asking here(looking forward to your response).
Derrick Pizur |
_________________
Mal Keenan
http://www.home-business-tips-newsletter.com/
A Simple, Step-by-Step Plan For Earning
$7000 Per Month In Dependable, Residual Income. Don't miss: http://www.eliteteamireland.com |
|
| Back to top |
|
Derrick Pizur
Moderator
Joined: 13 Dec 2004
Posts: 990
Location: Buffalo NY
|
| Posted: Tue Dec 14, 2004 7:03 pm Post subject: |
|
|
I dont consider those major changes  But I would do them one at a time.
Designing a whole new website with new copy etc... would be major changes I imagine. I thought that is what some of you were referring to.
Derrick |
|
| Back to top |
|
Alan Saltz
New
Joined: 14 Dec 2004
Posts: 7
Location: New York
|
| Posted: Tue Dec 14, 2004 7:22 pm Post subject: |
|
|
| DerrickP wrote: | I think small changes is still best. Unless you are 100% sure a major change(s) will improve that much.
If you do make major changes how will you know which change caused the increase in sales? <- Im asking here(looking forward to your response).
Derrick Pizur |
Hey Derrick, Thanks for the response... here's my answer to that question:
Let's say you wrrite your initial sales letter. It converts .5%.
Most split testers argue that when you try to beat that control, you test one thing so you know what is responsible for a change.
My thought is... if a totally different sales letter pulls 2% what's the harm in using that as your new control?
I guess you're right... I wouldn't know which major changes were responsibile, but I'd still have a control to work with that was converting 4 times the previous one.
And sometimes I just think it's "the whole package" that makes the difference, as opposed to just one aspect.
_________________
Simple Yellow Pages Advertising Techniques That Boost Response...
http://www.YellowPagesProfit.com |
|
| Back to top |
|
Roosevelt Cooper
Very Active Member
Joined: 02 Dec 2004
Posts: 117
Location: New York City
|
| Posted: Wed Dec 15, 2004 11:08 pm Post subject: Why Small Changes Are Better |
|
|
| Quote: | Hey Derrick, Thanks for the response... here's my answer to that question:
Let's say you wrrite your initial sales letter. It converts .5%.
Most split testers argue that when you try to beat that control, you test one thing so you know what is responsible for a change.
My thought is... if a totally different sales letter pulls 2% what's the harm in using that as your new control? |
Because you don't know why that control did better. Knowing what control did better is HUGE! What's the point of going through all that trouble if you don't know why the other one did better?
Also, I'll reiterate what I said in my previous post. What if the only reason why your longer copy outperformed was because of the heading, or some benefit, etc and if you changed it on the original copy, you would have had a conversion rate of 4%? You would never know.
Don't get me wrong, split testing two completely different web sites is better than nothing at all. However the ideal way to test is small changes so you know what is working.
_________________
Roosevelt Cooper
Feel free to click on my profile name to send me a message if you have any questions or need my assistance! |
|
| Back to top |
|
Derrick Pizur
Moderator
Joined: 13 Dec 2004
Posts: 990
Location: Buffalo NY
|
| Posted: Thu Dec 16, 2004 12:47 am Post subject: |
|
|
Roosevelt,
Thank you for explaining. I see your point. This post has some really valuable information in it.
Derrick
_________________
"I have not failed. I've just found 10,000 ways that won't work."
~Thomas A. Edison
GetYourArticles.com
Click Here |
|
| Back to top |
|
Alan Saltz
New
Joined: 14 Dec 2004
Posts: 7
Location: New York
|
| Posted: Thu Dec 16, 2004 5:34 pm Post subject: |
|
|
Thanks Roosevelt.
I see your point. I guess the answer is that while changing many things at once can increase conversion - it can also lead you to go around in circles.
If you test regularly one thing at a time, you can reasonably expect a consistent improvement, plus you'll know why that is, and actually learn in the process.
Best,
Alan
_________________
Simple Yellow Pages Advertising Techniques That Boost Response...
http://www.YellowPagesProfit.com |
|
| Back to top |
|
Roosevelt Cooper
Very Active Member
Joined: 02 Dec 2004
Posts: 117
Location: New York City
|
| Posted: Fri Dec 17, 2004 7:24 pm Post subject: Tracking |
|
|
You got it my friend! Learning how your prospects think, in my opinion is much more important than raising your conversion rating a couple of points.
_________________
Roosevelt Cooper
Feel free to click on my profile name to send me a message if you have any questions or need my assistance! |
|
| Back to top |
|
johncraig
New
Joined: 20 Dec 2004
Posts: 7
|
| Posted: Mon Dec 20, 2004 3:24 pm Post subject: Re: Tracking |
|
|
| Roosevelt Cooper wrote: | | You got it my friend! Learning how your prospects think, in my opinion is much more important than raising your conversion rating a couple of points. |
Learning how your customers feel about something is key. Prospects' buying decisions are based upon emotion. |
|
| Back to top |
|
|
